Lead generation
Turn visitors into enquiries
A beautiful website is not enough — it has to produce business. A visitor can say what they want on your site today, and it reaches you as a lead in Cloud. Saying it about one specific property, on the page where they found it, is what the property blocks will add.
Live now
Housing Market Cloud is live. Create an account, start from a template, write your pages, choose a theme and a language, preview and publish. Your site is served on its own Housing Market Cloud address over HTTPS, in seventeen languages, in light and dark, and the enquiries it receives arrive in your account.
Being built next, and not usable yet: your site answering on your own domain, listing sync from the portals, importing properties from a spreadsheet, passing a lead into Housing Market CRM and routing it to the right agent, agent profile pages and directories, office pages, more than one person on an account, campaign landing pages, market figures on your pages, and Insights Pro. On the paid plans you can already add your own domain in your account and prove it is yours; the security certificate your site needs to answer on it is still being arranged. Everything on this site written as "will" is one of those.
Calls to action
The asks a real estate website has to make
Planned as blocks you drop onto a page, each one attached to the property it sits beside.
- Enquire about this property
- Contact an agent
- Request more information
- Schedule a viewing
- Sell your property
- List with us
- Contact us
Buyer, renter and seller interest captured on the page, rather than chased afterwards.
From enquiry to follow-up
Connected to Housing Market CRM
When somebody contacts a real estate business, the opportunity should not disappear into an inbox. Housing Market CRM does this work today. Cloud is designed to feed it, so that a website enquiry becomes part of the same lead-management workflow.
- 01Capture the enquiry
- 02Identify the property
- 03Manage the contact
- 04Schedule the follow-up
- 05Track the opportunity
The website generates the lead. The CRM is where it gets managed. Housing Market CRM
What will travel with the lead
Each enquiry will carry where it came from: the site and the page it was sent from, the property it was about, the website or campaign that brought the visitor, and when it arrived. Enough to see which page and which advert produced the business.