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Live now

Build your real estate website. Grow your business.

Your website. Your properties. Your enquiries. One platform — with no WordPress to maintain, no hosting account, no plugins and no developer.

Live now

Housing Market Cloud is live. Create an account, start from a template, write your pages, choose a theme and a language, preview and publish. Your site is served on its own Housing Market Cloud address over HTTPS, in seventeen languages, in light and dark, and the enquiries it receives arrive in your account.

Being built next, and not usable yet: your site answering on your own domain, listing sync from the portals, importing properties from a spreadsheet, passing a lead into Housing Market CRM and routing it to the right agent, agent profile pages and directories, office pages, more than one person on an account, campaign landing pages, market figures on your pages, and Insights Pro. On the paid plans you can already add your own domain in your account and prove it is yours; the security certificate your site needs to answer on it is still being arranged. Everything on this site written as "will" is one of those.

Inside the product

A look inside

  • The Housing Market Cloud console for an example agency, listing its published website, its listings, offices, team and enquiriesThe Housing Market Cloud console for an example agency, listing its published website, its listings, offices, team and enquiries
    Your websites, listings, offices, team and enquiries on one page
  • The website editor, with its theme and language settings and its pages, and a preview of the saved site beside themThe website editor, with its theme and language settings and its pages, and a preview of the saved site beside them
    Choose a theme and the language of each website, with a preview of the version you last saved
  • The sections of a page in the website editor, each with its own fields and controls to move it up, down or remove itThe sections of a page in the website editor, each with its own fields and controls to move it up, down or remove it
    Build each page from sections — banner, text and contact details — and move them up or down
  • An example website built with Housing Market Cloud, with a banner, an introduction and contact details
    The published website, served on its own Housing Market Cloud address

Screens are shown with an example agency and example listings.

Built for real estate

A website built for real estate

Generic website builders were not designed around the way real estate professionals work. Housing Market Cloud is. It gives an independent agent, a growing brokerage or a real estate company somewhere to publish a professional website, hold their properties and collect enquiries, without anyone having to build the technology themselves.

No coding, no server management and no web developer. Housing Market Group runs the servers, the updates and the security underneath your site.

The builder

Made for property, not adapted to it

A general website builder does not know what a listing is. This one is built around them, and you can publish with it today.

  • Write it, preview it, publish it

    A page is built from sections — a banner, text, your contact details — which you write, move up or down, preview and publish yourself. Dragging them into place, with undo and redo as you work, will follow.

  • Desktop, tablet and phone

    Every layout will be checkable at all three sizes as you build, rather than found out from a client that the phone version is broken.

  • Blocks built for property

    Property search, featured listings, a filterable grid, property detail, agent profiles, viewing requests, market estimate requests, neighbourhood pages and market insights are what the library is being built around — not generic website blocks bent into shape. A page carries a banner, text and contact details today.

  • No hosting, no plugins, no developer

    No WordPress, no hosting account to manage, nothing to update or patch. Housing Market Group runs the infrastructure, and the certificate on your address is ours to renew.

More about the builder →Start from a template →

Your properties

A website that shows your portfolio, not just your logo

A site should do more than explain who you are. It should help people discover the properties you have. Cloud will build property pages that carry what a buyer or a renter actually looks for.

What a property website will do →

Connected

Wired into what you already use

The difference is not the editor. It is that the site will be connected to the marketplaces your buyers are already searching, in 34 countries.

  • Housing Market Network

    Your listings, already there

    If your properties are on a Housing Market portal, they will appear on your site without being uploaded twice. Choose all of them, only the featured ones, or a selection by location, type or price — and they will stay in step with the source.

  • Housing Market CRM

    Enquiries land where you work

    A form on your site will become a lead in the CRM, linked to the property that produced it, rather than an email you have to re-type into something.

  • Housing Market Ads

    Somewhere to send a campaign

    You will generate a landing page for a single property, then point advertising at it — instead of sending paid traffic to a homepage and hoping.

  • Housing Market Insights

    Market context, not adjectives

    Housing Market Insights publishes local market intelligence today. Where Cloud connects to it, a location page will carry real figures for the area instead of a paragraph asserting that it is desirable.

  • Housing Market Agent

    Alongside the tools built for individual agents

    Housing Market Agent will be the group service for individual agents. It is in development and not open for sign-up. When it opens, an agent profile will not have to be kept up to date in two places.

  • Housing Market API

    The same data underneath

    Everything a site shows will come from the same daily-refreshed property data the portals run on today, in the same structure in every market.

How the pieces fit →

Leads

A beautiful website is not enough

It has to produce business. A visitor can ask about your business on your site today, and what they write arrives as a lead in Cloud rather than in an inbox. Asking about one specific property, and passing the lead into Housing Market CRM, will follow.

How lead generation will work →

Who it is for

One agent, or a brokerage

  • Individual agents
  • Brokers
  • Agencies
  • Brokerages
  • Developers

For agents →For brokerages →

Housing Market Cloud is live. Create an account, start from a template, write your pages, choose a theme and a language, preview and publish. Your site is served on its own Housing Market Cloud address over HTTPS, in seventeen languages, in light and dark, and the enquiries it receives arrive in your account. Tell us what you need.

Cloud Free is $0/month. Cloud Pro is $49/month. Cloud Business is $99/month. Every account starts on Free, and Pro and Business are paid plans: the owner of an account chooses one under Billing in their account and pays by card, and the new plan takes effect as soon as the bank confirms the payment. See pricing. Already have an account?

Why Housing Market Cloud

Because a website should work as hard as you do

  • Built for real estate

    Not a generic website builder with a property theme bolted onto it.

  • Easy to manage

    Update the site yourself, without booking a developer to change a phone number.

  • Your brand

    The presence you build belongs to your company. Today it is served on its own Housing Market Cloud address; your own domain will follow.

  • Property ready

    Designed around listings from the start rather than adapted to them afterwards.

  • Lead focused

    Aimed at turning visitors into enquiries and opportunities, not at page views.

  • Connected

    Planned to work inside the wider Housing Market ecosystem rather than beside it.

  • Hosted for you

    No server administration and no infrastructure to manage. Housing Market Group runs it, HTTPS included.

  • Built to grow

    Start as one agent with one site and expand as the business does.

From idea to live website

Four steps to a website of your own

  1. 01

    Choose your design

    Start from a real estate starter template.

  2. 02

    Make it yours

    Write your content and your contact details, and pick a theme and a language.

  3. 03

    Add your properties

    Enter your properties and their photographs in your account, and publish them to your site.

  4. 04

    Publish

    Preview the version you saved, then go live over HTTPS.

No development project, no installation and no server to manage. What you can do today: create your account, start a website from a starter template, choose its theme and language, write its pages out of banner, text and contact-details sections, add your properties with their photographs, preview, and publish. Dragging sections into place, the rest of the section library and your site answering on your own domain are still being built, so a site you publish now is served on a Housing Market address.

Your own home online

A profile page is not a business

Property portals matter for reaching property shoppers, and they will keep doing that work. Your own website does something different: it gives the business its own digital home, where customers meet your brand, explore your properties, read about your agents and services, and contact you directly.

An asset for the business, rather than another listing profile.

Your brand. Your properties. Your website.

Housing Market Cloud gives agents and brokerages one place to build, customise and grow their online presence, backed by the Housing Market ecosystem. Create an account to start, or sign in if you already have one.