Connected
The difference is not the editor
Plenty of tools let you drag a box onto a page. None of them know what a listing is, or connect to the 34 marketplaces your buyers are already searching.
Housing Market Network
Your listings, already there
If your properties are on a Housing Market portal, they will appear on your site without being uploaded twice. Choose all of them, only the featured ones, or a selection by location, type or price — and they will stay in step with the source.
Housing Market CRM
Enquiries land where you work
A form on your site will become a lead in the CRM, linked to the property that produced it, rather than an email you have to re-type into something.
Housing Market Ads
Somewhere to send a campaign
You will generate a landing page for a single property, then point advertising at it — instead of sending paid traffic to a homepage and hoping.
Housing Market Insights
Market context, not adjectives
Housing Market Insights offers search-demand data and market news today, and published market figures are still to come. Where Cloud connects to it, a location page will carry those figures for the area instead of a paragraph asserting that it is desirable.
Housing Market Agent
Alongside the tools built for individual agents
Housing Market Agent will be the group service for individual agents. It is in development and not open for sign-up. When it opens, an agent profile will not have to be kept up to date in two places.
Housing Market API
The same data underneath
Everything a site shows will come from the same daily-refreshed property data the portals run on today, in the same structure in every market.
The shape of it
One loop, not five tools
A buyer finds a property on a portal — that part happens today. Your site will show the same listing without you uploading it twice. Their enquiry will become a lead in the CRM, attached to the property that produced it. An advertising campaign will have a real page to point at. Each piece feeds the next.
The alternative is a website that knows nothing about your listings, a spreadsheet of enquiries, and adverts pointing at a homepage.
Live now
Housing Market Cloud is live. Create an account, start from a template, write your pages, choose a theme and a language, preview and publish. Your site is served on its own Housing Market Cloud address over HTTPS, in seventeen languages, in light and dark, and the enquiries it receives arrive in your account.
Being built next, and not usable yet: your site answering on your own domain, listing sync from the portals, importing properties from a spreadsheet, passing a lead into Housing Market CRM and routing it to the right agent, agent profile pages and directories, office pages, more than one person on an account, campaign landing pages, market figures on your pages, and Insights Pro. On the paid plans you can already add your own domain in your account and prove it is yours; the security certificate your site needs to answer on it is still being arranged. Everything on this site written as "will" is one of those.